[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6},"actionData","errors","routes/artiklar.$year.$month.$slug",{"_7":8},"article",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":30,"_32":33,"_34":33,"_35":33,"_36":37,"_38":33,"_39":33,"_40":33,"_41":42,"_43":-5,"_44":45,"_46":47,"_48":37,"_49":50,"_51":52,"_53":37,"_54":55,"_56":57,"_58":59,"_60":61},"id","lzP2gZAz4TYGdSbsR8PI","title","Chalmers nya logga och managerklassens språk","slug","chalmers-nya-logga-och-managerklassens-sprak","permalinkPath","/artiklar/2026/04/chalmers-nya-logga-och-managerklassens-sprak","excerpt","När ett sekels emblem byts mot en lila bokstav är det inte en designfråga. Det är en bekännelse till postmodernismens värsta sidor.","content","

Chalmers bytte logotyp i tisdags. Det gamla Avancez-emblemet, som suttit på högskolans papper, byggnader och ringar i över hundra år, ersattes av ett lutande lila A i en typografi studenterna omedelbart kände igen från fel sammanhang. Dropshipping-startup, skrev en. AI-startup, skrev en annan. Sjukaste downgraden, skrev en tredje. Inom timmar hade en namninsamling samlat tvåtusen underskrifter. Inom ett dygn hade Chalmers bytt tillbaka sin Instagram-profilbild till det gamla emblemet. Loggan, däremot, gäller fortfarande.

Det här är en strid om vem som äger en institution.

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